{"id":137,"date":"2026-06-16T08:11:59","date_gmt":"2026-06-16T08:11:59","guid":{"rendered":"https:\/\/mayrang.com\/?p=137"},"modified":"2026-06-16T08:12:11","modified_gmt":"2026-06-16T08:12:11","slug":"lam-sao-de-co-lai-va-ton-tai","status":"publish","type":"post","link":"https:\/\/mayrang.com\/index.php\/2026\/06\/16\/lam-sao-de-co-lai-va-ton-tai\/","title":{"rendered":"L\u00c0M SAO \u0110\u1ec2 C\u00d3 L\u00c3I V\u00c0 T\u1ed2N T\u1ea0I?"},"content":{"rendered":"\n

M\u1ede QU\u00c1N C\u00c0 PH\u00ca B\u00ccNH D\u00c2N TH\u1edcI KINH T\u1ebe KH\u00d3 KH\u0102N: L\u00c0M SAO \u0110\u1ec2 C\u00d3 L\u00c3I V\u00c0 T\u1ed2N T\u1ea0I?<\/h1>\n\n\n\n

Nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng m\u1edf qu\u00e1n c\u00e0 ph\u00ea l\u00e0 con \u0111\u01b0\u1eddng d\u1ec5 ki\u1ebfm ti\u1ec1n. Tuy nhi\u00ean th\u1ef1c t\u1ebf hi\u1ec7n nay cho th\u1ea5y h\u00e0ng lo\u1ea1t qu\u00e1n c\u00e0 ph\u00ea ph\u1ea3i \u0111\u00f3ng c\u1eeda ch\u1ec9 sau v\u00e0i th\u00e1ng ho\u1ea1t \u0111\u1ed9ng. Nguy\u00ean nh\u00e2n kh\u00f4ng ph\u1ea3i v\u00ec c\u00e0 ph\u00ea kh\u00f3 b\u00e1n, m\u00e0 v\u00ec nhi\u1ec1u ch\u1ee7 qu\u00e1n ch\u01b0a hi\u1ec3u \u0111\u00fang v\u1ec1 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

N\u1ebfu b\u1ea1n mu\u1ed1n m\u1edf m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea b\u00ecnh d\u00e2n, v\u1ed1n th\u1ea5p nh\u01b0ng v\u1eabn c\u00f3 kh\u1ea3 n\u0103ng t\u1ed3n t\u1ea1i v\u00e0 sinh l\u1eddi trong giai \u0111o\u1ea1n kinh t\u1ebf kh\u00f3 kh\u0103n, h\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng nguy\u00ean t\u1eafc sau.<\/p>\n\n\n\n

1. \u0110\u1eebng m\u1edf qu\u00e1n \u0111\u1ec3 “cho \u0111\u1eb9p”<\/h2>\n\n\n\n

Sai l\u1ea7m l\u1edbn nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi m\u1edbi l\u00e0 \u0111\u1ea7u t\u01b0 qu\u00e1 nhi\u1ec1u v\u00e0o m\u1eb7t b\u1eb1ng, n\u1ed9i th\u1ea5t v\u00e0 trang tr\u00ed.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"
oppo_32<\/figcaption><\/figure>\n\n\n\n

M\u1ed9t qu\u00e1n c\u00e0 ph\u00ea b\u00ecnh d\u00e2n th\u00e0nh c\u00f4ng kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u0111\u1eb9p nh\u1ea5t khu v\u1ef1c. \u0110i\u1ec1u kh\u00e1ch h\u00e0ng c\u1ea7n l\u00e0:<\/p>\n\n\n\n

    \n
  • C\u00e0 ph\u00ea ngon, \u1ed5n \u0111\u1ecbnh.<\/li>\n\n\n\n
  • Gi\u00e1 h\u1ee3p l\u00fd.<\/li>\n\n\n\n
  • Ph\u1ee5c v\u1ee5 nhanh.<\/li>\n\n\n\n
  • Ch\u1ed7 ng\u1ed3i s\u1ea1ch s\u1ebd.<\/li>\n\n\n\n
  • C\u00f3 n\u01a1i \u0111\u1eadu xe thu\u1eadn ti\u1ec7n.<\/li>\n<\/ul>\n\n\n\n

    Thay v\u00ec b\u1ecf 300 – 500 tri\u1ec7u \u0111\u1ed3ng \u0111\u1ec3 trang tr\u00ed, h\u00e3y d\u00e0nh ng\u00e2n s\u00e1ch cho ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed3 u\u1ed1ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing.<\/p>\n\n\n\n

    2. Ch\u1ecdn \u0111\u00fang \u0111\u1ecba \u0111i\u1ec3m quan tr\u1ecdng h\u01a1n trang tr\u00ed<\/h2>\n\n\n\n

    M\u1ed9t qu\u00e1n c\u00e0 ph\u00ea b\u00ecnh d\u00e2n n\u00ean \u0111\u1eb7t t\u1ea1i:<\/p>\n\n\n\n

      \n
    • Khu d\u00e2n c\u01b0 \u0111\u00f4ng \u0111\u00fac.<\/li>\n\n\n\n
    • G\u1ea7n ch\u1ee3.<\/li>\n\n\n\n
    • G\u1ea7n tr\u01b0\u1eddng h\u1ecdc.<\/li>\n\n\n\n
    • G\u1ea7n khu c\u00f4ng nghi\u1ec7p.<\/li>\n\n\n\n
    • G\u1ea7n v\u0103n ph\u00f2ng nh\u1ecf.<\/li>\n<\/ul>\n\n\n\n

      \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch \u0111i ngang m\u1ed7i ng\u00e0y.<\/p>\n\n\n\n

      Nhi\u1ec1u qu\u00e1n n\u1eb1m trong ng\u00f5 \u0111\u1eb9p nh\u01b0ng v\u1eafng kh\u00e1ch. Trong khi \u0111\u00f3 m\u1ed9t qu\u00e1n \u0111\u01a1n gi\u1ea3n ngo\u00e0i m\u1eb7t \u0111\u01b0\u1eddng l\u1ea1i b\u00e1n h\u00e0ng tr\u0103m ly m\u1ed7i ng\u00e0y.<\/p>\n\n\n\n

      3. B\u1eaft \u0111\u1ea7u v\u1edbi menu \u0111\u01a1n gi\u1ea3n<\/h2>\n\n\n\n

      \u0110\u1eebng c\u1ed1 b\u00e1n 50 lo\u1ea1i \u0111\u1ed3 u\u1ed1ng.<\/p>\n\n\n\n

      Giai \u0111o\u1ea1n \u0111\u1ea7u ch\u1ec9 c\u1ea7n:<\/p>\n\n\n\n

        \n
      • C\u00e0 ph\u00ea \u0111en.<\/li>\n\n\n\n
      • C\u00e0 ph\u00ea s\u1eefa.<\/li>\n\n\n\n
      • B\u1ea1c x\u1ec9u.<\/li>\n\n\n\n
      • C\u00e0 ph\u00ea mu\u1ed1i.<\/li>\n\n\n\n
      • Tr\u00e0 \u0111\u00e0o.<\/li>\n\n\n\n
      • Tr\u00e0 chanh.<\/li>\n\n\n\n
      • M\u1ed9t v\u00e0i lo\u1ea1i n\u01b0\u1edbc \u0111\u00f3ng chai.<\/li>\n<\/ul>\n\n\n\n

        Kho\u1ea3ng 10 – 15 m\u00f3n l\u00e0 \u0111\u1ee7.<\/p>\n\n\n\n

        Menu c\u00e0ng \u0111\u01a1n gi\u1ea3n:<\/p>\n\n\n\n

          \n
        • D\u1ec5 qu\u1ea3n l\u00fd.<\/li>\n\n\n\n
        • \u00cdt t\u1ed3n kho.<\/li>\n\n\n\n
        • Nh\u00e2n vi\u00ean d\u1ec5 pha ch\u1ebf.<\/li>\n\n\n\n
        • Ch\u1ea5t l\u01b0\u1ee3ng \u1ed5n \u0111\u1ecbnh h\u01a1n.<\/li>\n<\/ul>\n\n\n\n

          4. Ki\u1ec3m so\u00e1t chi ph\u00ed nguy\u00ean li\u1ec7u<\/h2>\n\n\n\n

          Nguy\u00ean li\u1ec7u th\u01b0\u1eddng ch\u1ec9 n\u00ean chi\u1ebfm kho\u1ea3ng 20 – 30% gi\u00e1 b\u00e1n.<\/p>\n\n\n\n

          V\u00ed d\u1ee5:<\/p>\n\n\n\n

          M\u1ed9t ly c\u00e0 ph\u00ea b\u00e1n 20.000 \u0111\u1ed3ng.<\/p>\n\n\n\n

          Chi ph\u00ed:<\/p>\n\n\n\n

            \n
          • C\u00e0 ph\u00ea: 3.000 \u0111\u1ed3ng.<\/li>\n\n\n\n
          • \u0110\u01b0\u1eddng, \u0111\u00e1, ly: 2.000 \u0111\u1ed3ng.<\/li>\n<\/ul>\n\n\n\n

            T\u1ed5ng kho\u1ea3ng 5.000 \u0111\u1ed3ng.<\/p>\n\n\n\n

            N\u1ebfu nguy\u00ean li\u1ec7u chi\u1ebfm t\u1edbi 50 – 60% gi\u00e1 b\u00e1n th\u00ec r\u1ea5t kh\u00f3 c\u00f3 l\u00e3i.<\/p>\n\n\n\n

            5. Thu\u00ea m\u1eb7t b\u1eb1ng v\u1eeba s\u1ee9c<\/h2>\n\n\n\n

            \u0110\u00e2y l\u00e0 kho\u1ea3n khi\u1ebfn nhi\u1ec1u qu\u00e1n ch\u1ebft nhanh nh\u1ea5t.<\/p>\n\n\n\n

            \"\"<\/figure>\n\n\n\n

            Nguy\u00ean t\u1eafc an to\u00e0n:<\/p>\n\n\n\n

            Ti\u1ec1n thu\u00ea m\u1eb7t b\u1eb1ng kh\u00f4ng n\u00ean v\u01b0\u1ee3t qu\u00e1 15 – 20% doanh thu d\u1ef1 ki\u1ebfn.<\/p>\n\n\n\n

            V\u00ed d\u1ee5:<\/p>\n\n\n\n

            N\u1ebfu d\u1ef1 ki\u1ebfn doanh thu 60 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng th\u00ec ti\u1ec1n thu\u00ea n\u00ean d\u01b0\u1edbi 12 tri\u1ec7u \u0111\u1ed3ng.<\/p>\n\n\n\n

            \u0110\u1eebng thu\u00ea m\u1eb7t b\u1eb1ng 25 tri\u1ec7u \u0111\u1ed3ng r\u1ed3i hy v\u1ecdng kh\u00e1ch s\u1ebd \u0111\u00f4ng.<\/p>\n\n\n\n

            6. T\u1eadn d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i mi\u1ec5n ph\u00ed<\/h2>\n\n\n\n

            Hi\u1ec7n nay Facebook, TikTok v\u00e0 Reels c\u00f3 th\u1ec3 mang l\u1ea1i l\u01b0\u1ee3ng kh\u00e1ch r\u1ea5t l\u1edbn m\u00e0 kh\u00f4ng t\u1ed1n nhi\u1ec1u chi ph\u00ed.<\/p>\n\n\n\n

            H\u00e3y \u0111\u0103ng:<\/p>\n\n\n\n

              \n
            • Video pha c\u00e0 ph\u00ea.<\/li>\n\n\n\n
            • H\u1eadu tr\u01b0\u1eddng qu\u00e1n.<\/li>\n\n\n\n
            • Chia s\u1ebb ki\u1ebfn th\u1ee9c c\u00e0 ph\u00ea.<\/li>\n\n\n\n
            • C\u00e2u chuy\u1ec7n kh\u1edfi nghi\u1ec7p.<\/li>\n\n\n\n
            • Nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean.<\/li>\n<\/ul>\n\n\n\n

              Kh\u00e1ch h\u00e0ng ng\u00e0y nay th\u00edch mua h\u00e0ng t\u1eeb ng\u01b0\u1eddi th\u1eadt h\u01a1n l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u xa l\u1ea1.<\/p>\n\n\n\n

              7. T\u1eadp trung v\u00e0o kh\u00e1ch quen<\/h2>\n\n\n\n

              Kh\u00e1ch quen m\u1edbi l\u00e0 ng\u01b0\u1eddi nu\u00f4i s\u1ed1ng qu\u00e1n.<\/p>\n\n\n\n

              M\u1ed9t kh\u00e1ch u\u1ed1ng:<\/p>\n\n\n\n

                \n
              • 20.000 \u0111\u1ed3ng\/ng\u00e0y.<\/li>\n\n\n\n
              • 25 ng\u00e0y\/th\u00e1ng.<\/li>\n<\/ul>\n\n\n\n

                S\u1ebd mang l\u1ea1i kho\u1ea3ng 500.000 \u0111\u1ed3ng\/th\u00e1ng.<\/p>\n\n\n\n

                100 kh\u00e1ch quen c\u00f3 th\u1ec3 t\u1ea1o doanh thu kho\u1ea3ng 50 tri\u1ec7u \u0111\u1ed3ng m\u1ed7i th\u00e1ng.<\/p>\n\n\n\n

                V\u00ec v\u1eady h\u00e3y:<\/p>\n\n\n\n

                  \n
                • Nh\u1edb t\u00ean kh\u00e1ch.<\/li>\n\n\n\n
                • Ph\u1ee5c v\u1ee5 th\u00e2n thi\u1ec7n.<\/li>\n\n\n\n
                • Duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng \u1ed5n \u0111\u1ecbnh.<\/li>\n<\/ul>\n\n\n\n

                  \u0110\u1eebng ch\u1ec9 ch\u1ea1y theo kh\u00e1ch m\u1edbi.<\/p>\n\n\n\n

                  8. Ch\u1ee7 qu\u00e1n ph\u1ea3i c\u00f3 m\u1eb7t trong giai \u0111o\u1ea1n \u0111\u1ea7u<\/h2>\n\n\n\n

                  R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 m\u1edf qu\u00e1n r\u1ed3i thu\u00ea nh\u00e2n vi\u00ean qu\u1ea3n l\u00fd.<\/p>\n\n\n\n

                  \u0110\u00f3 l\u00e0 sai l\u1ea7m.<\/p>\n\n\n\n

                  \u00cdt nh\u1ea5t trong 6 – 12 th\u00e1ng \u0111\u1ea7u, ch\u1ee7 qu\u00e1n n\u00ean:<\/p>\n\n\n\n

                    \n
                  • Tr\u1ef1c ti\u1ebfp b\u00e1n h\u00e0ng.<\/li>\n\n\n\n
                  • H\u1ecdc pha ch\u1ebf.<\/li>\n\n\n\n
                  • Theo d\u00f5i doanh thu.<\/li>\n\n\n\n
                  • Qu\u1ea3n l\u00fd nguy\u00ean li\u1ec7u.<\/li>\n<\/ul>\n\n\n\n

                    \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m th\u1ea5t tho\u00e1t v\u00e0 hi\u1ec3u kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n\n\n\n

                    9. C\u00f3 th\u00eam ngu\u1ed3n thu ngo\u00e0i b\u00e1n t\u1ea1i qu\u00e1n<\/h2>\n\n\n\n

                    Trong th\u1eddi k\u1ef3 kinh t\u1ebf kh\u00f3 kh\u0103n, \u0111\u1eebng ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o kh\u00e1ch ng\u1ed3i u\u1ed1ng.<\/p>\n\n\n\n

                    C\u00f3 th\u1ec3 b\u00e1n th\u00eam:<\/p>\n\n\n\n

                      \n
                    • C\u00e0 ph\u00ea mang \u0111i.<\/li>\n\n\n\n
                    • C\u00e0 ph\u00ea rang xay \u0111\u00f3ng g\u00f3i.<\/li>\n\n\n\n
                    • \u0110\u1ed3 \u0103n s\u00e1ng \u0111\u01a1n gi\u1ea3n.<\/li>\n\n\n\n
                    • Giao h\u00e0ng qua \u1ee9ng d\u1ee5ng.<\/li>\n<\/ul>\n\n\n\n

                      Nhi\u1ec1u qu\u00e1n hi\u1ec7n nay doanh thu mang \u0111i chi\u1ebfm t\u1edbi 40 – 60%.<\/p>\n\n\n\n

                      10. L\u1ee3i nhu\u1eadn \u00edt nh\u01b0ng \u0111\u1ec1u c\u00f2n h\u01a1n doanh thu l\u1edbn nh\u01b0ng l\u1ed7<\/h2>\n\n\n\n

                      M\u1ee5c ti\u00eau n\u0103m \u0111\u1ea7u ti\u00ean kh\u00f4ng ph\u1ea3i l\u00e0 m\u1edf chu\u1ed7i hay ki\u1ebfm th\u1eadt nhi\u1ec1u ti\u1ec1n.<\/p>\n\n\n\n

                      M\u1ee5c ti\u00eau l\u00e0:<\/p>\n\n\n\n

                      “T\u1ed3n t\u1ea1i.”<\/p>\n\n\n\n

                      M\u1ed9t qu\u00e1n t\u1ea1o l\u1ee3i nhu\u1eadn 5 – 10 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng nh\u01b0ng duy tr\u00ec \u0111\u01b0\u1ee3c nhi\u1ec1u n\u0103m v\u1eabn t\u1ed1t h\u01a1n m\u1ed9t qu\u00e1n doanh thu cao nh\u01b0ng \u0111\u00f3ng c\u1eeda sau 6 th\u00e1ng.<\/p>\n\n\n\n

                      K\u1ebft lu\u1eadn<\/h2>\n\n\n\n

                      Trong th\u1eddi k\u1ef3 kinh t\u1ebf kh\u00f3 kh\u0103n, qu\u00e1n c\u00e0 ph\u00ea b\u00ecnh d\u00e2n v\u1eabn c\u00f2n r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i. Tuy nhi\u00ean ng\u01b0\u1eddi chi\u1ebfn th\u1eafng kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u t\u01b0 nhi\u1ec1u ti\u1ec1n nh\u1ea5t, m\u00e0 l\u00e0 ng\u01b0\u1eddi ki\u1ec3m so\u00e1t chi ph\u00ed t\u1ed1t nh\u1ea5t, hi\u1ec3u kh\u00e1ch h\u00e0ng nh\u1ea5t v\u00e0 ki\u00ean tr\u00ec nh\u1ea5t.<\/p>\n\n\n\n

                      H\u00e3y b\u1eaft \u0111\u1ea7u nh\u1ecf, v\u1eadn h\u00e0nh tinh g\u1ecdn, t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 x\u00e2y d\u1ef1ng kh\u00e1ch h\u00e0ng trung th\u00e0nh. Khi l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, l\u1ee3i nhu\u1eadn s\u1ebd \u0111\u1ebfn m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng v\u00e0 qu\u00e1n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i l\u00e2u d\u00e0i ngay c\u1ea3 trong nh\u1eefng giai \u0111o\u1ea1n kinh t\u1ebf kh\u00f3 kh\u0103n nh\u1ea5t.<\/p>\n","protected":false},"excerpt":{"rendered":"

                      M\u1ede QU\u00c1N C\u00c0 PH\u00ca B\u00ccNH D\u00c2N TH\u1edcI KINH T\u1ebe KH\u00d3 KH\u0102N: L\u00c0M SAO \u0110\u1ec2 C\u00d3 L\u00c3I V\u00c0 T\u1ed2N T\u1ea0I? Nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng m\u1edf qu\u00e1n c\u00e0 ph\u00ea l\u00e0 con \u0111\u01b0\u1eddng d\u1ec5 ki\u1ebfm ti\u1ec1n. Tuy nhi\u00ean th\u1ef1c t\u1ebf hi\u1ec7n nay cho th\u1ea5y h\u00e0ng lo\u1ea1t qu\u00e1n c\u00e0 ph\u00ea ph\u1ea3i \u0111\u00f3ng c\u1eeda ch\u1ec9 sau v\u00e0i th\u00e1ng ho\u1ea1t \u0111\u1ed9ng. […]<\/p>\n","protected":false},"author":1,"featured_media":136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chua-phan-loai"],"_links":{"self":[{"href":"https:\/\/mayrang.com\/index.php\/wp-json\/wp\/v2\/posts\/137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mayrang.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mayrang.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mayrang.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mayrang.com\/index.php\/wp-json\/wp\/v2\/comments?post=137"}],"version-history":[{"count":1,"href":"https:\/\/mayrang.com\/index.php\/wp-json\/wp\/v2\/posts\/137\/revisions"}],"predecessor-version":[{"id":138,"href":"https:\/\/mayrang.com\/index.php\/wp-json\/wp\/v2\/posts\/137\/revisions\/138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mayrang.com\/index.php\/wp-json\/wp\/v2\/media\/136"}],"wp:attachment":[{"href":"https:\/\/mayrang.com\/index.php\/wp-json\/wp\/v2\/media?parent=137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mayrang.com\/index.php\/wp-json\/wp\/v2\/categories?post=137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mayrang.com\/index.php\/wp-json\/wp\/v2\/tags?post=137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}